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What To Wear For Royal Ascot 2017

Buy dresses online for Royal Ascot

How to look fab for the races

What you wear to Royal Ascot is as important as what you win at this world-famous race meet.  This key social event in the British sporting calendar is not only a show-ground for some of the most brilliant racehorses in the world but also a fashion parade for racegoers.

Royal Ascot demands race dresses and dressy day-wear – whatever type of ticket you may have purchased be warned that dress codes must be strictly adhered to. The racecourse does have a right to refuse entry if people are not suitably attired.

So – what should you wear? As usual, for men, it's easy. A smart suit and tie is the norm but top hat and tails ( black or grey morning dress) is required if you’re in the Royal Enclosure.

For ladies – it's a whole different matter. For guests entering the Royal Enclosure – there’s rules as to how much flesh is exposed. Not a bad thing as the flat landscape of Ascot often allows a chilly wind to whip up across the course.

Bear in mind that dresses that are off-the-shoulder, halter-neck or have spaghetti straps or straps thinner than one inch are not considered suitable. Miniskirts are also frowned on as is exposing your midriff! Shorts are a definite no-no.

The answer is a formal outfit – dress and bolero jacket ideally.  It is advisable to go to a special occasion boutique to find such outfits. If you buy from the high street, you run the risk of seeing lots of other women in the same dress as you. Nightmare!

Royal Ascot Style Guide 2017

Ascot Style Guide from the official Royal Ascot site

Check out modern special occasion designers such as John Charles, Condici, Cabotine, Mascara, Zeila, Linea Raffaelli and Dress Code. Veromia Occasions are also doing some stunning
standalone dresses which tick all the boxes for the Royal Ascot dress code.

For brilliant value for money ( dress and jacket from £195) take a look at designers Michaela Louisa and Tina Taylor. Smart, stand-alone dresses with sleeves by Frank Lyman and Dress Code will also work well and means you don't have to wear a jacket with them.

Not only will these outfits tick all the dress regulation boxes but will also look fantastic with a hat or headpiece – another essential part of the Ascot attire.  Note that a hat or "substantial" fascinator with a base of at least four inches across must be worn in the Royal Enclosure. Just a few feathers on your head will not do so consider hatinators – a hybrid between a hat and a fascinator. Designers such as Vivien Sheriff (the Duchess of Cambridge wears a lot of her headpieces ) and Snoxell Gwyther make some amazing head-wear and these are often colour-co-ordinated to special occasion outfits.

If you're not in the Royal Enclosure, dress codes still apply. Smart day-wear is a must for the Queen Anne Enclosure and the Village Enclosure with the advice to "dress in a manner that befits a formal occasion" and don a hat or fascinator at all times. In the Windsor Enclosure, no formal dress code applies but racegoers are encouraged to wear smart clothes. Overseas visitors are welcome to wear the formal national dress of their country or service dress but fancy dress is not allowed during Royal Ascot week and nor are replica sports shorts. And finally, don't forget – a big handbag to take home all your winnings!

For younger Ascot racegoers, girls aged 10 to 16 should also dress for a formal occasion. Smart summer dresses are suggested. Hats, headpieces and fascinators may be worn but aren’t compulsory. Take a look at dresses by designers such as Smashed Lemon for funky print dresses with prices from just £55.

Royal Ascot runs from Tuesday 20th to Saturday 24th June 2017

How to buy your Ascot dress

We have a great selection in-store but if you can't come and see us in Bournemouth then you can shop online and try your dress in the comfort of your home. Here is a just a small selection of the styles available, to see more just visit our dedicated page to buy your Ascot dress online.



Buy Ascot Dress 8451 online


Buy Ascot Dress 8449 online


Buy Ascot Dress 8442 online


Buy Ascot Dress 8437 online


Buy Ascot Dress 8433 online


Buy Ascot Dress 8407 online

The Ascot Dress Code

  • Dresses and skirts should be of modest length defined as falling just above the knee or longer.
  • Dresses and tops should have straps of one inch or greater.
  • Jackets and pashminas may be worn, but the dresses and tops underneath should still comply with the Royal Enclosure dress code of having one inch or thicker straps.
  • Trouser suits are welcome. They should be full length and of matching material and colour. They must be worn with a top that adheres to the guidelines of not being strapless or sheer.
  • Hats should be worn; a headpiece which has a base of four inches (10cm) or more in diameter is acceptable as an alternative to a hat.
  • A hat, headpiece or fascinator should be worn at all times.
  • Jackets and pashminas may be worn but dresses and tops underneath should still comply with the Grandstand Admission dress code.

The Dress do nots

  • Strapless, off the shoulder, halter neck and spaghetti straps are not permitted in the Royal Enclosure.
  • In the Grandstand, strapless or sheer strap (i.e.see-through plastic type straps) dresses and tops are not permitted.
  • Midriffs must be covered.
  • Fascinators are no longer permitted in the Royal Enclosure; neither are headpieces which do not have a base covering a sufficient area of the head (four inches / 10cm)
  • Shorts are not permitted.